This is the real reason behind the cost of designer swimwear | Ocean Couture & Shark Couture

This is the real reason behind the cost of designer swimwear

This is the real reason behind the cost of designer swimwear

Let me give you some insight info on why that tiny piece of fabric costs over €150? This is the real reason behind the cost of designer swimwear

Every summer women in changing rooms around the world wonder why they feel compelled to pay hundreds of euros for a suit that covers just a few centimeters of skin.
I can assure you, as a designer, that engineering a swimsuit is every bit as challenging as a shirt or dress.
'It can take up to five machines to make one swimsuit and the price of the swimwear fabrics is a little bit higher than normal clothing fabric. This is because these fabrics need to resist to sun, chlorine and salt water and are severely tested.
Swimsuits are like lingerie  - except that, unlike underwear, designers also have to make sure that it holds up while running into waves and jumping off diving boards. Also creating a garment that looks great and stands up to salt, sand and chlorine presents additional design challenges.

 

 

 

 

 

 

'We’re working on a small canvas, so it’s more challenging to create a suit that feels good and … is innovative and fashion-forward,'

Anecdotal evidence suggests that cheap swimsuits fall apart after one season, while higher-priced ones are built to last. But is this true?
The fabric in high end swimwear lasts and a lot of cheap swimwear companies either don't line [swimsuits], or do a straight stitch, which is faster to sew.
We do self-lining which means the outside fabric is mostly the same color as the inside lining, and use very expensive hardware that goes through testing to make sure it does not change.'